Why OKCupid’s Experiments Aren’t The Same As Facebook’s

By Cat Zakrzewski

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OKCupid on Monday wrote a viral blog post where it admitted to experimenting on human beings, comparing tests it runs to improve its dating algorithms to the study Facebook did that took over the news cycle early this month. Today Reuters reported that like Facebook’s experiment, these tests could violate Federal Trade Commission regulations. “But guess what, everybody: if you… Read More

Source: Technology