SilverPush Says It’s Using “Audio Beacons” For An Unusual Approach To Cross-Device Ad Targeting

By Anthony Ha

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A number of companies are trying to help advertisers bridge the gap between devices — i.e., to identify when the same person is accessing the web or apps from the desktop, phone, and tablets. Now a mobile advertising startup called SilverPush says it has created the most accurate approach yet. Making those connections is particularly important for advertisers because of the lack of… Read More

Source: Technology