With $1.1M In Funding, Conversion Logic Announces Tools For Tracking Video Ads Across Devices

By Anthony Ha

Conversion Logic Founders

Two executives from marketing tech company Visual IQ are striking out on their own with a new startup, Conversion Logic, which promises to help advertisers track the effectiveness of their video campaigns across devices. As consumers engage with media and ads on smartphones, smart TVs, and more, ad attribution across those devices (say, when you see an ad on your phone but buy it on your… Read More

Source: Technology