Facebook Now Tells Advertisers When Ads Lead To Purchases Across Devices

By Anthony Ha

facebook conversion tracking

Facebook announced today that it will be giving advertisers a new report showing how often ads drive users to buy the advertised product on a different device. The company says that to gather cross-device conversion data, it’s combining information gathered by the Facebook Conversion Pixel (which tracks desktop web conversions) and mobile apps that use the Facebook SDK. With the new… Read More

Source: Technology