With YC Backing, PersistIQ Hopes To Remove Excel From The Outbound Sales Process

By Ron Miller

Artistic image of dripping faucet.

As with many companies, the two founders of PersistIQ, a YC-backed startup had a problem they saw needed fixing and they decided to build a product to take care of it. In this case, they found themselves coordinating their cold-call drip marketing campaigns in an Excel spreadsheet and they thought there had to be a better way. That’s how their new company PersistIQ was born —… Read More

Source: Technology