Microsoft Goes After The Ubiquitous MacBook To Boost Surface Brand Recognition

By Darrell Etherington

Screen Shot 2014-08-11 at 8.16.18 AM

Microsoft billed the Surface Pro 3 as the device that can replace multiple pieces of Apple kit, including the MacBook and the iPad. Its latest ad spots for its Windows 8 marquee device target the MacBook directly, invoking the classic Apple Mac vs. PC ads with their visual style but focusing more on specs. Two of them feature just two guys chatting with each other naturally (read: not at… Read More

Source: Technology


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